Business on Purpose

7 Ways to See the World

The Energy Leadership framework developed by Dr. Bruce D. Schneider, iPEC founder, includes seven levels of energy, or seven ways to look at the world. Each level has a core thought and associated emotions and behaviours. Each level represents a level of consciousness, serves a purpose and offers advantages and disadvantages that are discussed during the personalized debrief session.

Level 1 | Victim

Core thought “I always lose” resulting in feeling of apathy and lethargic behaviour.

Level 2 | Fighter

Core thought “I win, so you must lose” resulting in feeling of anger and defiant behaviour.

Level 3 | Rationalizer

Core thought “I win, and hopefully you win too” resulting in feeling of forgiveness and cooperative behaviour.

Level 4 | Caregiver

Core thought “You win” resulting in feeling of compassion and service behaviour.

Level 5 | Opportunist

Core thought “We all win or we don’t play” resulting in feeling of peace and entrepreneurial behaviour.

Level 6 | Visionary

Core thought “We always win” resulting in feeling of joy and creative / innovative behaviour.

Level 7 | Creator

Core thought “Winning and losing are illusions” resulting is feeling of fearlessness and completely objective thinking.


Cost: $495+taxes for the assessment, a personalized debrief by phone and a copy of your assessment results

The Energy Leadership Index ™ Assessment is a proprietary and research-backed assessment tool that takes something as abstract as the way a person views the world and turns it into something tangible. This assessment was developed by Dr. Bruce D. Schneider, founder of the Institute for Professional Excellence in Coaching (iPEC).

This attitudinal assessment provides a look into your perception of the world and how you approach work and life. It gives you an insight into your filters under normal circumstances and under stressful conditions.

Through a 90-minute long personalized debrief, you will gain awareness and insight into your own mindsets, uncover your strengths, recognize your weaknesses, and get a line of sight onto your growth opportunities as a leader.

Taking the ELI Assessment is an effective first step to become aware of who you are as a leader, why you are who you are, and how you are reacting to your circumstances.


2 Types of Energy

At the two opposite ends of the spectrum are catabolic and anabolic energy.

On the lower end of the spectrum is catabolic energy. It refers to victim or fighter mindsets that blinds a leader’s view of a situation and reduces their choices. Leaders with these types of energy suck the air out of the room through apathy, anger or divisive tactics.

On the higher end of the spectrum is anabolic energy. This energy is fueling, constructive and healing. It helps leaders achieve long-term success and allow them to develop a more conscious view of what is happening around them, to be solutions-focused and innovative.

Everyone experiences a mix of those two types of energy in different situations, but highly effective leaders experience higher levels of anabolic energy, which cause others to follow them willingly because they are inspiring and motivating.

Line pilots rely on instruments to provide objective situational data to fly their aircraft just as great leaders rely on their awareness to make quick and accurate decisions.

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